S01 E18 Building a Culture of Trust and Engagement

Learn how clear core values can attract and retain employees, the importance of aligning employees with brand values, and practical tips for small businesses to build a positive culture. In this episode, Zack Lemear and Chris Duhaime discuss the critical role of core values in shaping a strong internal culture within organizations. They are joined by Rachel Platt of Plattinum Consulting that specializes in helping organizations and individuals achieve lasting success through strategic human resources leadership.  The conversation also touches on common mistakes in HR, the role of leadership in maintaining culture, and the significance of feedback in fostering employee engagement.

Takeaways

• Core values are essential for defining a company's culture.
• A strong internal culture attracts and retains employees.
• Leadership must align actions with stated values.
• Employees need to feel connected to the company's mission.
• Feedback is crucial for employee engagement and growth.
• Small businesses can build culture without a large budget.
• Recognizing employees for their contributions fosters a positive environment.
• Trust is the foundation of employee retention.
• Culture is built through consistent communication and actions.
• Hiring for cultural fit is as important as skills. 

Chapters

• 00:00 The Importance of Core Values in Business Culture
• 02:50 Real-World Examples of Successful Culture Building
• 05:24 Aligning Employees with Company Values
• 08:15 The Role of Leadership in Culture
• 11:15 Creating a Positive Employee Experience
• 13:51 Building Culture in Small Businesses
• 16:31 Common HR Mistakes in Culture Management
• 19:15 Feedback and Communication in HR
• 21:42 Defining Core Values and Their Impact
• 24:11 The Connection Between Values, Mission, and Vision
• 26:39 Resources for Effective HR Practices
• 28:53 Brandchops Outro.wav

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